This is a sample. A food processing plant price objection, run through the free tier.

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OBJECTION REFRAME CARD · SAMPLE

Three things to say when they hit you on price

This is what the card looks like for a food processing plant account where the rep’s price came in 30% high.

REFRAME READINESS SCORE

62

Some footing

Higher means more wedge to work with. Lower means the objection is flat price framing with nowhere to push.

WHAT I SAW IN THE OBJECTION

Exploitable stakes:

inspectionfailed

Flat price framing to redirect away from:

priceexpensive

THE OBJECTION

“Your price is 30% higher than the other guys. I have three other quotes and yours is the most expensive.”

Three things to say back

FREE
01

You are right that we cost more. The question I always ask is what happens if the lower bid misses the inspection window. What does that cost you, not just the invoice, but the line sitting idle?

WHY THIS ANGLE WORKS

Redirects from the price gap to the cost-of-failure. Puts a number on the risk of the cheaper option.

02

I hear you. Can I ask what you know about the other vendors on inspections? We have not missed one in eight years across food processing plants. That track record is in the price.

WHY THIS ANGLE WORKS

Surfaces the risk behind the lower quotes, then anchors to the differentiator as the explanation.

03

When you say 30% higher, I want to make sure we are comparing the same scope. Our number includes the inspection follow-through and the callback guarantee. Do the others? Add that back in and the gap usually closes.

WHY THIS ANGLE WORKS

Scope-of-work redirect. Forces an apples-to-apples check that often reveals hidden costs in the lower bids.

The full reframe pack adds

  • 9 reframes in 3 tactic groups: acknowledge and redirect, cost of wrong choice, proof and risk reversal.
  • A note on why each angle works, so you know when to reach for it on the next call.
  • An email follow-up sentence to paste after the call when you need to keep the deal moving.
  • A one-pager outline: objection summary, top 3 reframes, your proof point, closing line.
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Two minutes. Built for your exact objection. Free.